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Meta ad growth outpaces Google search expansion on artificial intelligence tools

Meta expanded its advertising revenue at more than double the rate of Google search during the third quarter as artificial intelligence targeting tools drove platform gains.

FTMQ Startups, written by our newsroom0 views

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Picture: CNBC Tech

Meta recorded ad business growth that expanded more than twice as fast as Google Search and other unit revenue during the third quarter, CNBC Tech and Firstpost reported. According to CNBC Tech, the revenue growth gap between Meta advertising and Google search reached its widest level since 2021. Jawlah.co, Oz Arab Media, and Firstpost also reported that artificial intelligence tools expanded Meta ad returns while Google search growth slowed. [1][3][4][6]

Mark Zuckerberg stated that investments in artificial intelligence led to improved targeting tools for brands to promote products across platforms, CNBC Tech reported. Emarketer analyst Nate Elliott told CNBC Tech that artificial intelligence is altering how users discover content, creating potential competition for Google search tools. [1]

Meta Platforms owns Instagram, an American photo and video sharing social media network that operates across iOS, Android, Windows, and web platforms. Google operates a web search engine that captures approximately 90 percent of global searches and generates most of its revenue through data driven advertising auctions. [7][9]

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In short

  • Meta ad revenue grew more than twice as fast as Google Search and other unit revenue in the third quarter.
  • The growth gap between Meta ad revenue and Google search expansion reached its widest point since 2021.
  • Meta Chief Executive Mark Zuckerberg attributed the advertising gains to corporate investments in artificial intelligence targeting tools.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

  1. [1]Why AI is boosting Meta's ad business while hurting Google searchCNBC Tech, 10h ago (the report this story comes from)
  2. [2]Why AI is boosting Meta's ad business while hurting Google searchCNBC, 13h ago
  3. [3]Meta's returns grow strongly on AI as Google strugglesjawlah.co, 5h ago
  4. [4]AI Lifts Meta Ads as Google Search Growth SlowsOz Arab Media, 10h ago
  5. [5]France Proposes €0.055 per GB Tax on Google, Meta, Netflix & MoreRed Hot Cyber, 3h ago
  6. [6]AI search is eating into Google’s traffic as Meta’s ad revenue soars: What has changed?Firstpost, 11h ago

Background

  1. [7]Instagram on Wikipedia
  2. [8]Google bombing on Wikipedia
  3. [9]Google on Grokipedia

Our newsroom writes these reports with the help of software, from the 9 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

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